After carrying out a successful branding campaign on Instagram, Playdemic was keen to test mobile app install adds on a newly minted, DR ready Instagram. Playdemic wanted to reach a new audience and convey the value of their innovative titles, in this case, Village Life.
Download this case study to learn how Playdemic
- Earned a higher CTR compared with other social platforms
- Earned a lower CPI compared With other platforms
- Gained an increase in yield