Success Stories

Instagram for Business: 7UP® – A feel-good campaign

To launch its new ‘Up and Coming Originals’ global brand campaign and a refreshed visual identity, 7UP turned to Instagram to drive awareness amongst millennials and increase its perception as the “original and authentic refreshing drink” in the UK.

Download this case study to learn how 7UP®

• Earned a lift in ad recall
• Earned a lift in message association
• Reached more people

AdWords: Hugo Boss – Drive brand position and return on investment

Aim of positioning BOSS as the leading global premium brand for business suits and men’s formal attire. The goals were to ‘own’ these strategic product segments in key European markets, drive online visits and generate online sales.

Download this case study to learn how Hugo Boss

• Delivered on average 2 million impressions and 62,000 qualified visitors per month in three markets
• Better measurement captured more accurate view of campaign’s value: for every last-click sale, ads also provided first touch point in 2.4 additional sales
• 94% of overall click volume was incremental
• Overall campaign delivered incremental ROI of 5:1

AdWords: Jumia Travel – Convert More Travelers with Google Hotel Ads

To help more people find that perfect stay in their “Let’s-Book-It” moments, Jumia Travel turned to Google Hotel Ads.

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• 8 point increase in overall paid search conversion rate
• 4 point improvement in overall site-level ROI
• 88% higher conversion rate than comparable channels
• 35% lower bounce rate than comparable channels

Search: Swarovski – An opportunity to connect with consumers in their everyday moments.

Swarovski recently discovered that customers want to engage in everyday moments when they’re wondering what to wear on a date or how to accessorise an outfit for work.

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• 50% increase in online sales year over year
• More than 150% increase in mobile sales year over year

YouTube: Peugeot – Online to store

Peugeot decided to make greater use of Google AdWords in order to lead potential new car buyers to their regional dealers‘ websites.

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• Over 7.9 million impressions
• More than 172,000 clicks
• 20% traffic growth
• 3,000 Click-to-Calls

Instagram for Business: Playdemic – Game On

After carrying out a successful branding campaign on Instagram, Playdemic was keen to test mobile app install adds on a newly minted, DR ready Instagram. Playdemic wanted to reach a new audience and convey the value of their innovative titles, in this case, Village Life.

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• Earned a higher CTR compared with other social platforms
• Earned a lower CPI compared With other platforms
• Gained an increase in yield

AdWords: Edfa3ly – Black Friday campaign boosts revenue by over 85% month over month

Edfa3ly wanted to build awareness, increase leads and drive Black Friday sales. The team’s first step in achieving these goals was to launch campaigns on the Google Display Network.

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• Build awareness
• Increase leads
• Drive Black Friday sales

YouTube: Etisalat – A connection with consumers spreads the brand message

The main objective was to ensure that Etisalat ads appeared on the relevant premium Ramadan content in order to leverage high viewership and have better ad visibility, away from TV clutter.

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• 204% increase in organic views
• 50% growth in watch time
• 150% boost in engagement

Instagram for Business: Vidal Sassoon – Cutting Through With Video

Vidal Sassoon wanted to reconnect with a younger audience in Hong Kong and Taiwan, by positioning itself as an aspirational brand for people wanting to look their best at all times.

Download this case study to learn how Vidal Sassoon

• Earned a lift in ad recall
• Earned lift in brand favorability

YouTube: Broadway’s School of Rock – A 360° YouTube video reaching one million views in three days

The challenge was getting attention in the crowded Broadway market during the doubly crowded holiday season.

Download this case study to learn how Broadway’s School of Rock

• Reached one million views in three days
• 550% spike in show’s website traffic the week the video launched
• 160% spike in show’s ticketing website traffic
• Show regularly grosses $1M/week