Instagram for Business: 7UP® – A feel-good campaign

To launch its new ‘Up and Coming Originals’ global brand campaign and a refreshed visual identity, 7UP turned to Instagram to drive awareness amongst millennials and increase its perception as the “original and authentic refreshing drink” in the UK.

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  • Earned a lift in ad recall
  • Earned a lift in message association
  • Reached more people

AdWords: Hugo Boss – Drive brand position and return on investment

Aim of positioning BOSS as the leading global premium brand for business suits and men’s formal attire. The goals were to ‘own’ these strategic product segments in key European markets, drive online visits and generate online sales.

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  • Delivered on average 2 million impressions and 62,000 qualified visitors per month in three markets
  • Better measurement captured more accurate view of campaign’s value: for every last-click sale, ads also provided first touch point in 2.4 additional sales
  • 94% of overall click volume was incremental
  • Overall campaign delivered incremental ROI of 5:1

AdWords: Jumia Travel – Convert More Travelers with Google Hotel Ads

To help more people find that perfect stay in their “Let’s-Book-It” moments, Jumia Travel turned to Google Hotel Ads.

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  • 8 point increase in overall paid search conversion rate
  • 4 point improvement in overall site-level ROI
  • 88% higher conversion rate than comparable channels
  • 35% lower bounce rate than comparable channels

YouTube: Peugeot – Online to store

Peugeot decided to make greater use of Google AdWords in order to lead potential new car buyers to their regional dealers‘ websites.

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  • Over 7.9 million impressions
  • More than 172,000 clicks
  • 20% traffic growth
  • 3,000 Click-to-Calls

Instagram for Business: Playdemic – Game On

After carrying out a successful branding campaign on Instagram, Playdemic was keen to test mobile app install adds on a newly minted, DR ready Instagram. Playdemic wanted to reach a new audience and convey the value of their innovative titles, in this case, Village Life.

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  • Earned a higher CTR compared with other social platforms
  • Earned a lower CPI compared With other platforms
  • Gained an increase in yield