Success Stories

YouTube: Saudi Telecom Company (STC) – Build and Mobilize Loyal Audiences

STC wanted to embrace digital at the core of its strategy and win within the younger digital-savvy audience. The challenge was to create content that would earn customers’ brand love while keeping in line with the company’s strategic aims.

Download this case study to learn how STC

• Significant growth in recurrent viewing across episodes, with over 60% of viewers having watched a previous episode
• 50X increase in YouTube and Google searches, with episode titles leading top-of-mind searches within the telco landscape
• Tripled channel’s daily organic visitor activity year-on-year

Instagram for Business: Sportskeeda – Uniting a Sports Community on Mobile

After launching its mobile app, Sportskeeda wanted to reach the right people with the right creative to drive quality app installs.

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• Earned a lower cost per install
• Improved return on ad spend
• Increased in app installs

Search: Groupon – What does Groupon measure to drive traffic and revenue?

The challenge was measuring SEO; 1. Redirects, indexing URLs with paid campaign parameters 2. Privacy concerns and secure search 3. Browser bugs 4. Mobile apps and deep linking 5. Attribution – which marketing channel gets credit?

Download this case study to learn how Groupon measures

• Traffic
• Conversions
• Bounce Rate
• Subscription rate