YOUR PAID ADVERTISING CAMPAIGN
We manage efficient and effective online advertising campaigns to help you grow your business on the web, phone, and on social networks. Our platform allows you to easily prioritize and promote your services online.
Target the type of customers you want
Use online advertising campaigns like Pay-Per-Call, Pay-Per-Click, and Pay-Per-Text Message to drive more shoppers to your business at the right moment and all within the budget you choose. Your online advertising campaign will be designed specifically to the unique needs of your business by creating targeted ads to reach shoppers at the moment they’re searching for what you’re offering.
GET STARTED
Reach customers right when they’re searching for your products or services
Our Search Engine Marketing process allows us to create a campaign built specially to achieving your business goals.
How our process works?
PHASE 1: DISCOVERY
During our first touch point we’ll let you tell us what is important to you and what problems you’re trying to solve. Our goal is to better understand your business and your top priorities, explore your current advertising strategy, and discern SocialZipp’s ability to help you accomplish your online advertising goals.
PROJECT BRIEF
Define client information & business goals along with all required information to properly complete discovery process
Budget
Business Goals
Audience
Geographic Location
Analytics
ONLINE CONSULTATION
Create a baseline for current website or store advertising performance to ensure your business is built to encourage people to do business with you. A comprehensive review of your current online advertising and marketing tactics.
KEYWORD RESEARCH
Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the Online Consultation.
COMPETITIVE ANALYSIS
Analyze your top competitors within your industry based on a selection of highly relevant keywords to determine key opportunities.
PHASE 2: STRATEGY
Create a comprehensive Online Advertising strategy to target specific keywords that do not fit within your existing advertising campaign.
PAID SEARCH STRATEGY
Your assigned Marketing Specialist will provide step-by-step written directives and/or clear instructions on how we’re going to implement your Paid Search, Targeted Phone Calls, Targeted Text Messages, Display, and Remarketing campaigns, all based on your recommended budget.
MEASUREMENT PLANNING
Formulate and identify specific opportunities to achieve your short-term and long-term goals.
PHASE 3: CAMPAIGN CREATION & SETUP
Personalize your campaign to the needs of your business so even if those needs change during the year or during the same day. You’ll know how many people clicked on your ad or contacted your business from our advertising efforts.
CAMPAIGN SETUP
Integration of your online advertising strategy to ensure performance monitoring and tracking analysis.
AD DESIGN
We create ads that turn potential customers into paying ones.
PHASE 4: GET YOU MORE CUSTOMERS
SocialZipp campaigns attract the most interested shoppers to your business. Maximize the value of people shopping online with Call, Ad, Text Message, and Display campaigns.
OPTIMIZE
A connection is built between shoppers and your business to drive people to your website or front door.
CAMPAIGN ADJUSTMENTS
Your campaign is centered around customer experience and funneling the shopper to take action by either clicking on your ad, calling your business, or scheduling an appointment.
PHASE 5: ANALYSIS & REPORTING
Get a clear picture of how your campaign is performing with easy to read reports. Know exactly how your budget is being spent and how much revenue you’ve made from your investment.
MONTHLY PERFORMANCE REPORT
SocialZipp will provide you with easy to read monthly reports that reflect keyword targets to represent your business’ active position and performance online.
QUARTERLY REVIEW
Your assigned Marketing Specialist will schedule meeting(s) to share work, review progress, provide insight, and guidance with respect to your online advertising campaign.
