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Unleashing Targeting Power
DogVacay created fun contests with prizes like dog beds and gift cards for travel and pet supplies, promoted using link ads. Placed in both desktop and mobile News Feeds, these ads featured cute pictures of dogs to draw Facebookâs large community of pet lovers, identified through interests targeting. DogVacay used different targeting tools to reach a niche market of traveling pet owners, as well as link ads to drive potential customers to the company homepage.
