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Ocado Testimonial Google+
Internet grocery retailer Ocado shares their experience using Google+ and all the activities they’ve done on the platform, such as a series of hangouts with Great British Chefs who cooked for customers. These hangouts were promoted via True View ads on YouTube, which resulted in 167k engaged views. The Ocado YouTube channel views went from 50k to 230k in the space of a week thanks to the hangout, without including the people who live-streamed the event (which numbered to about 60 individuals at any given time). Ocado is also using social extensions and experiencing a 30% CTR uplift in Search as a result.
